Created in Florence, Italy by natural pharmacist and renowned perfumer, Dr. Giovanni di Massimo, the fragrances of i Profumi di Firenze are inspired by the secret Renaissance formulas of Catherine de Medici and her perfumers known as the "Muschiari." In the 16th century, Florence was considered the world capital of perfume—a city resplendent with exotic spices, aromatic elixirs and the most luxurious fragrance ingredients. This legacy of Italian craftsmanship of the highest caliber and refined history instills each i Profumi di Firenze creation.

The perfumes are meticulously handcrafted in small batches with the finest selections of floral and botanical essences from Italy and around the world. Dr. di Massimo uses only the highest quality raw materials from sustainable and trusted sources, and with his profound expertise distills exquisite fragrances based on decades of experience working with natural ingredients. Those who love history and the luxury of handcrafted perfume will be delighted with the range in the collection.